This Is the Most Apple Product Ever


It comes with clean white packaging, is expensive, and making the most of the Steve Jobs legacy but is probably the last thing you’d expect.

It is a hardbound collection of over 450 photographs of past and current Apple products title Designed by Apple in California. It covers products from the 1998 iMac to 2015’s Apple Pencil.

Apple’s Chief Design Officer says “this archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

Photographer Andrew Zuckerman kept with Apple’s ascetic by showcasing the products with a clean white background, keeping the focus on the product itself.

designed by apple in california

The book is dedicated to Steve Jobs, with Johy Ives stating that “the idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future”.

The book comes in two sizes, 10.20” x 12.75” and 13” x 16.25”, at a very Apple price of $199 and $299 respectively.

You can purchase the book at any Apple store or order it online here.